Real Estate Leads 101: 5 Ways to Show your Appreciation
June 29, 2010
When working to convert your real estate leads into clients, it is important to show appreciation for your leads – nothing will endear you to a homeowner faster. Even if you have been unable to make contact with a particular lead, you should intersperse your normal follow-up with an occasional thank you card or gift just to let your real estate leads know you appreciate their time and consideration.
Too many agents are more worried about getting a check than ensuring their clients’ satisfaction. It doesn’t take much time or money to show that you see more than dollar signs when you meet with your real estate leads. By spending only $200 or less per month, you can show your gratitude in a way homeowners can appreciate.
Use some of these 5 great ideas to show appreciation for your real estate leads (after all – they ARE the ones who will wind up paying your salary!):
1. Free goodies – you probably print up thousands of calendars, magnets, pens, or bottle openers a year with your name and logo on them. Are you just giving them to current clients? I surely hope not. You’ve already got their business and by all means, you should DEFINITELY be showing them appreciation, but the little trinkets with your contact information need to be going out to your real estate leads. Everybody can use a magnet, so don’t be shy about sending free things to ALL your potential customers – better yet, you’ve got a car, use it – rather then spend money on postage, deliver little gift bags to your real estate leads personally.
2. Gift cards – everybody loves a nice gift card, all the more so when it’s a totally unexpected surprise. You can spend $100-200 a month to get gift cards in increments of $5 and send them to 20-40 of your real estate leads that seem to have the most potential. It doesn’t have to be a gift card to anywhere fancy – Blockbuster, Home Depot, a super market, even to an area restaurant – show your real estate leads that you appreciate them even if they HAVEN’T decided to list with you yet – their time is precious and they didn’t HAVE to spend it with you, but they did anyway.
3. Tickets to an event – if you know some of your real estate leads really like baseball, or love the theater, you may want to splurge a bit on a pair of tickets. Find a great local show and buy a few tickets or get tickets to the games of your local baseball team (doesn’t have to be the major leagues) and personally drop them off at your lead’s house. Make sure the tickets are far enough in advance so the lead can schedule around the event. If you feel fairly confident with the lead, make it a condition that you’ll take them to the event! A few hours with the lead and you’ll likely come out of it with a friend and a new client!
4. Stuff for the kids – if you know your real estate leads have kids, use it to your advantage. Put a little gift bag together for the kiddies – nothing too crazy though! Try to stay away from things parents may not want to give their kids, like sweets and candy. Keep it simple – perhaps a children’s book, or a simple toy like a ball or a yo-yo. Again, not something that will break your bank, but just something to show you’re thinking not just of the lead, but their family as well. If they don’t have kids, but do have pets, you may want to look into buying something for Fido – some people treat their pets the same as they would their children!
5. Be crafty – if you’ve got a creative streak, don’t be afraid to throw something together (or go online to get gift ideas). For example, one agent I knew made something she referred as Dishtowel Angels. It basically involved a dishtowel and matching pot holder put together with ribbon and wire to resemble an angel. Something like that, or a gift basket with useful tools, or even a nice flower for planting in the front yard can really warm someone up to you. Using something you put together yourself gives it that extra little touch that shows your real estate leads you care.
Those are just five quick and easy things you can do to show your appreciation and hopefully convince your real estate leads that no other agent can give them the kind of attention you can. Take these ideas and run with them, come up with your own gift ideas – especially once you’ve gotten to know your leads a bit better. Even if you’ve never talked to them before, but you’ve driven by their home and noticed them playing with their dog, or gardening out front – use what you know to come up with the perfect way of thanking your real estate leads. It puts you one step closer to turning them into clients!
Ashley Lichty
http://www.articlesbase.com/marketing-articles/real-estate-leads-101-5-ways-to-show-your-appreciation-137331.html
Real Estate Investing – Buy Tax Lien Property at Government Auctions
June 29, 2010
Visit http://www.thegorillarealestateclub.com for real estate investing tips on buying tax lien properties and tax foreclosure properties. In this video real estate coach Ben bought property at a government auction for $5K and sold it for over $25K in a down market. Learn proven strategies for buying investment properties at http://www.thegorillarealestateclub.com.
tax lien properties
tax sale properties
tax foreclosures
tax foreclosure properties
Duration : 0:5:34
24 Nepenthe Drive, Scotts Valley CA Real Estate for sale, listed by Peter Verbica, Realtor
June 29, 2010
Peter Verbica, REALTOR® – DRE# 01191489
Phone: (831) 477-2504
E-mail: peter@peterverbica.com
Website: http://www.peterverbica.com
Recently remodeled modern Tudor on sunny, level lot (almost 2 acres) with large pasture. Newly painted inside and out, regal travertine hearth and marble, updated with energy star windows, fresh carpet and gleaming, refinished hardwood floors, remodeled bathrooms and kitchen. North of the Fish Hook! Close to Brook Knoll, Show Grounds at Woods Cove & Pasatiempo Golf Course. Abundance of parking.
David Lyng Real Estate
http://www.davidlyng.com
Duration : 0:1:52
Scotts Valley Real Estate
June 29, 2010
www.PeterVerbica.com. Scotts Valley Homes for Sale. Monterey Colonial estate with ocean view, next to putting green at Pasatiempo Golf Course. 5 Bedrooms, 7 Bathrooms. Separate office building garage & shop area.
Duration : 0:1:54
The City of Scotts Valley
June 22, 2010
Take a virtual tour of Scotts Valley, just 6 miles inland from the Santa Cruz beaches and nestled at the base of the Santa Cruz Mountains.
Duration : 0:1:59
Real Estate Marketing Plan
June 22, 2010
Are you looking to hone or develop your real estate marketing plan?
For those looking for marketing tools for realtors (R) and real estate agents, the “best practices” of multi-million dollar agents includes several “pillars”, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.
One common mistake agents make is choosing either a “consumer direct marketing” approach, or a “referral only” approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.
So why not use just that?
Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.
But they don’t know you.
It’s up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.
How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don’t have to, though you can certainly create your own.
Here are a few suggested pillars to consider:
Expired Listings & Withdrawn Listings. These are the easiest “cold leads” you’ll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.
- FSBO’s. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you’ll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.
- Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer’s seminar. Try “fishing upstream” by instead offering a “credit seminar” or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to “market to the unaware”, i.e. people who haven’t yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you’ll get the business, instead of their “dog’s former owner’s cousin who practices real estate on the side”.
- Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you’re just out of real estate school starting out, don’t start here – they’ll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.
- Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).
- HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.
If all of this sounds good, first, see what you can swipe and implement. Don’t re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.
Roger Vetruba
http://www.articlesbase.com/real-estate-articles/real-estate-marketing-plan-736787.html