Duration : 0:1:54

Highlight any portion you want:

Technorati Tags: estate, for, home, ocean, real, sale, Scotts, Valley, view

For those looking for marketing tools for realtors (R) and real estate agents, the “best practices” of multi-million dollar agents includes several “pillars”, or sources of leads, and refinement to the three key points of client contact. These three key points of client contact are initial real estate lead production, point of sale (listing presentations and buyer representation processing), and post-sale referral generation.

One common mistake agents make is choosing either a “consumer direct marketing” approach, or a “referral only” approach. This is a mistake simply because to achieve top performance, you’ll need both. Fortunately, when done well, this does not need to be expensive. A referral-only real estate marketing plan is based around actively cultivating (farming) a group (farm) of referral sources. For most systems, this is based around systems of consistent contact to ensure presence of mind and respect by potential referrers, usually via handwritten low-tech stamped notes, monthly phone calls to people who have agreed to refer you when they hear of people who want to buy or sell, occasional client parties, and occasional pop-by’s to see someone in person a few times per year. These systems are carefully designed to look casual, but when combined with real estate newsletters and tools, will cause your farm to both like you personally and respect you professionally. Imagine getting 2-3 referrals per month from a financial planner, another 2-3 from a tax professional, another 1-2 from your grandmother, etc. and you really have a solid base of business. Closing ratios on referrals are always much higher from referral marketing, and the cost-per-lead is lower.

So why not use just that?

Because you may not have 1,800 people who like you and will refer you, and even if you did, there are surely some people buying or selling in your area who would like to work with you.

But they don’t know you.

It’s up to your consumer direct marketing to change that. While bus stop ads can help neighborhood visibility, who honestly calls a realtor because they saw a bus stop ad? Print ads and bus stop ads these days should be used only after you have completely dominated the real estate internet marketing in your area.

How do you dominate an area? Message and delivery. These days, delivery happens via internet for over 90% of buyers, and virtually all sellers who research agents online before selecting which agent to sign with. While the internet is a large space, you can dominate page 1 of Google using our free report on search engine optimization (SEO), and dominate other areas through pay-per-click (PPC), social media marketing (facebook, myspace, twitter, etc.) and trafficked verticals like craigslist. Our company focuses on creation of incredible, compelling offers so you don’t have to, though you can certainly create your own.

Here are a few suggested pillars to consider:

Expired Listings & Withdrawn Listings. These are the easiest “cold leads” you’ll find. If you decide not to purchase ours, you can certainly create your own. The #1 mistake people make in expired listing marketing is expecting immediate conversion. Usually sellers get flooded with offers immediately, but relisting activity peaks at 6 to 8 weeks after expiration or withdrawal. Pair up with a mortgage lender to reduce the cost, as this can produce refinances and loan modifications.

- FSBO’s. A strong FSBO pillar alone can get you 1-3 listings per month in an average area. For this you’ll need a real estate postcard marketing system or fsbo postcard system. Click through to our site below for some free templates and help on this.

- Homebuyers. The #1 most common mistake in real estate marketing for homebuyers is offering a home-buyer’s seminar. Try “fishing upstream” by instead offering a “credit seminar” or at least adding that to your marketing. We have an online system for this, that if you choose not to buy you can certainly model on. Be sure to “market to the unaware”, i.e. people who haven’t yet decided to buy a house, because chances are if they know for sure they want to buy a house, they probably know an agent. Be the agent (or broker) to plant this seed and most likely you’ll get the business, instead of their “dog’s former owner’s cousin who practices real estate on the side”.

- Investors. A lot of agents ignore this market, but a single good investor client can get you numerous deals per year, both buying and selling. If you’re just out of real estate school starting out, don’t start here – they’ll eat you for lunch and suck up your time, but if you have the other pillars down cold, this can put you into the big leagues, with millions of dollars in commissions.

- Relocation. This can be a tough market to crack, but that barrier to entry can work for you once you do. This is not for the rookies, but for experienced agents with top-notch customer service and the first pillars down, this should be on your real estate marketing plan. Maximize your real estate internet marketing to start working on this business, and use a lot of online video such (again, see our site for examples to model on or purchase).

- HR Benefits. Human Resources real estate marketing for Realtors and lenders can be an excellent source of business. This is a perfect agenda for a mid-career agent.

If all of this sounds good, first, see what you can swipe and implement. Don’t re-invent the wheel, because everything you need for all of the above pillars have been produced. Focus your time and budget, and setup the systems starting with the pillars above. As you get them stabilized, within a month, you should not spend any time whatsoever on production of these leads. Just setup the system, then leave your pay-per-click budget alone and just keep an eye on profitability, and hire offshore e-assistants for other tasks like craigslist marketing. Roll the pillars out, and within six months, there is absolutely no reason why you won’t be the #1 agent in your area, with the #1 paycheck. The tools are built and ready to work for you.

Roger Vetruba

http://www.articlesbase.com/real-estate-articles/real-estate-marketing-plan-736787.html

Highlight any portion you want:

Technorati Tags: real estate agents, realtors

Duration : 0:1:49

Highlight any portion you want:

Technorati Tags: faq4, group, melby, the

http://www.dianemolnar.com

Elegant complex,conveniently located near Scotts Valley & Hwy 17.. Coming from the circular driveway, you enter a spacious 2 story lobby, adjoined by a large dining room.The traditional architecture sets the style for the large annex which houses the majority of the 14 bedrooms & 19 baths: adjoining decks face out into 3 acres of meticuously maintained gardens and woods.Activity rooms & patio.

http://www.davidlyng.com

Duration : 0:1:47

Highlight any portion you want:

Technorati Tags: aptos, bank owned, beach, boardwalk, bonny doon, California, capitola, coast, condo, davenport, david lyng, david lyng real estate, felton, fixer upper, for sale, foreclosure, home, house, investment opportunity, listing, listing videos, live oak, mountain, ocean, ocean view, pajaro dunes, property, real estate, realtor, redwoods, reo, rio del mar, santa cruz, Scotts Valley, seacliff, seascape, single family, soquel, surf, Tour, video, Watsonville, west cliff, white water

Some say that the real estate market is in a depression. Others call it a recession. Others are in complete denial. The third parties are usually those in politics or real estate agents. Anyone who is trying to sell a home knows it is bad out there. But the good news is that as bad as it is for sellers, it is a great market for buyers.

Anyone who has money to invest should invest part of it in real estate. There are three different reasons for this: The interest rates are rock bottom and not likely to get any lower, the housing prices are lower than ever and the market will eventually rebound. You can still make money today in real estate; you just have to look at the property as a long term investment instead of the quick buck.

The days of flipping real estate properties that are accumulating so fast in value that you cannot keep up with them are gone for now. They will most likely return, but not for a while. Now you have to work with what you have which is a real estate market in which there are a lot more sellers than buyers. This puts the buyer in the driver’s seat.

Along with the fact that it is a buyers market, you can also work with the fact that the mortgage rates are lower than ever. So you have an opportunity to buy low because the market is saturated with homes for sale and not enough buyers as well as an opportunity to get a good loan package because the rates are low and lenders are dying to make loans so that they can stay in business.

If you have money to spend on real estate, you are in a great situation today in the real estate market. Look at the real estate investment as a long term investment instead of a short, get rich quick scheme. You can make money when the bubble begins to grow again, and it will. The real estate market goes up and down like the stock market. It will rebound.

You can make money today in real estate but you have to make smart choices. Purchase property in areas where the housing prices have remained stable. Also look at the growth in your area. Where is the next boom likely to hit? This is speculation, but if you track trends in the real estate market and do a little bit of a study, you can see the next area where developers will likely target. This is a good place to buy real estate, even if it is just a vacant lot.

Real estate is usually always a good investment, especially if you plan to live in the property. However, it should be looked upon as a good long term investment and not a way to get rich quick.

Heather Seitz

http://www.articlesbase.com/business-ideas-articles/making-money-in-todays-real-estate-market-428349.html

Highlight any portion you want:

http://www.janetromanowski.com

Warm & inviting, beautifully maintained 3100+ sq ft home w/panoramic “open space” views on 2/3 acre parcel. Nice natural light, walls of view-catching windows, decorator touches throughout, high ceilings, new stainless steel appliances, hardwood & travertine, closets galore & oversized garage. 28K+ sq ft lot w/no neighbors behind- just 160 acres of protected pastoral views. Something special!

Duration : 0:2:7

Highlight any portion you want:

Technorati Tags: aptos, bank owned, beach, boardwalk, bonny doon, California, capitola, coast, condo, davenport, david lyng, david lyng real estate, felton, fixer upper, for sale, foreclosure, home, house, investment opportunity, listing, listing videos, live oak, mountain, ocean, ocean view, pajaro dunes, property, real estate, realtor, redwoods, reo, rio del mar, santa cruz, Scotts Valley, seacliff, seascape, single family, soquel, surf, Tour, video, Watsonville, west cliff, white water

Property Address:
4275 Glenwood Drive, Scotts Valley, CA. 95066

http://www.previewfirst.com/vt/photos/25408

Duration : 0:3:28

Highlight any portion you want:

Technorati Tags: estate, for, photography, previewfirst, real, sale, video

Duration : 0:4:30

Highlight any portion you want:

Technorati Tags: estate, luxury, real

Duration : 0:2:13

Highlight any portion you want:

Technorati Tags: bathrooms, bedrooms, CA, home, realestate, sale, Scotts, Valley